Akshay Kumar moves Bombay High Court to protect his personality rights

Actor Akshay Kumar has filed a petition in the Bombay High Court seeking judicial protection of his “personality rights” against misuse through deepfake content, AI-generated media, impersonation, fake blogs, and unauthorized use of his name, image, voice, mannerisms, and other identifying traits.He seeks injunctions restraining both known and unknown defendants, and directions to intermediaries or domain registrars for removal of infringing content or disclosure of perpetrators.The suit highlights reputational harm, dilution of brand, public misrepresentation and unfair competition arising from such misuse. The Court has reserved orders. This case is significant in digital rights jurisprudence, especially in controlling AI/deepfake misuse of public personalities.