Ananta Capital acquires 55% stake in personal care brand Anveya Living

Ananta Capital acquired a 55% majority stake in Anveya Living, an enterprise specializing in skincare and haircare solutions, which includes D2C brands like Anveya and Curlvana. The transaction, involving primary and secondary components, saw institutional investor Rokum Capital and all angel investors exiting. \r

Founders Vivek Singh and Saurav Patnaik also reduced their ownership. Post-acquisition, Anveya Living's Board will comprise five members, with three appointed by Ananta Capital and the remaining by Singh and Patnaik. The deal aims to integrate Anveya's brands with Guardian Group's beauty and wellness portfolio, enhancing operational synergies and expanding distribution networks globally. \r

Ananta plans to utilize the funds to innovate products and facilitate international growth.