Badminton champion PV Sindhu invests in agritech startup Greenday

PV Sindhu, the celebrated badminton champion, has disclosed her investment in the agritech startup Greenday's FMCG brand, 'Better Nutrition,' alongside assuming the role of the company's brand ambassador. \r

While the exact investment size remains undisclosed, Greenday aims to utilize the newly raised funds for scaling its operations, particularly focusing on expanding nutri-farms and biofortification efforts. Founded in 2017, Greenday collaborates with over 15,000 farmers, emphasizing education and incentives to promote the cultivation of nutrient-rich grain varieties. \r

With plans to biofortify millets and specific oil seeds like mustard, the startup also intends to broaden its presence in Telangana and Andhra Pradesh, regions known for millet and maize cultivation.