Bewakoof’s Growth Struggles Continue In FY25, But Losses Narrow

Fashion D2C brand Bewakoof continued to face growth constraints in FY25 but reduced its losses by nearly 30%. The report attributes the improvement to cost optimization, leaner inventory cycles, and focus on profitability over scale. It discusses challenges such as high marketing spends, weak discretionary demand, and slower e-commerce expansion. The article notes how improved compliance and transparency are essential for investor trust as D2C firms shift from growth to financial discipline and sustainability.