BigBasket Launches 10-Minute Food Delivery Service To Take On Blinkit, Zepto

In a major move to compete in the burgeoning quick commerce market, e-grocery leader BigBasket is set to launch its own 10-minute food delivery service. This new venture will pit BigBasket directly against established players like Blinkit and Zepto, who have built their businesses on the promise of ultra-fast delivery. The service will likely leverage BigBasket's existing extensive supply chain, warehousing infrastructure, and logistics network. The company will need to establish a dense network of "dark stores" or mini-warehouses in urban areas to enable 10-minute delivery times. This strategic expansion represents a significant step for the Tata-owned company as it aims to capture a larger share of the consumer's wallet by offering both planned grocery shopping and instant delivery of food and other essentials, thereby intensifying the competition in India's hyperlocal delivery space.