Broadcasters Seek GST Relief, Demand 5% Rate

The broadcasting industry has voiced disappointment at being excluded from GST 2.0 relief measures and is lobbying for a reduced tax rate of 5%. Broadcasters argue that the current 18% rate increases operational costs, impacts advertising revenues, and hampers sectoral growth, particularly at a time when digital competition is intensifying. Industry associations stressed that a lower rate would help sustain investment, protect employment, and encourage innovation in Indian content production. They emphasized that unlike essential services, broadcasting remains burdened by higher taxes, which ultimately affects consumers. Tax experts noted that the sector’s demand highlights broader calls for parity across services and signals the need for policy adjustments to support media sustainability.