CCPA Penalises Rapido For Misleading Ads, Orders Refunds To Customers

The CCPA has penalized Rapido for "misleading ads" and has ordered the company to issue refunds to customers. The consumer protection authority imposed a ₹10 lakh fine on the ride-hailing platform for its "Guaranteed Auto" promotion. The CCPA's investigation found that Rapido's claims were misleading and that the promised cashbacks were not provided. This action highlights the government's commitment to cracking down on false advertising and unfair trade practices, ensuring that consumers are protected from deceptive marketing tactics.