Informative

D2C Beauty Brand Plum Turns Around In FY25 With Rs 25 Cr PAT

Update / Judgement Date

29 Sept 2025

Source

Entrackr

Author

Team — WCP Legal Desk

Reading Time

1 min read

Other Legal Matters

Plum, a D2C beauty brand, achieved a ₹25 crore PAT in FY25, marking a turnaround from earlier losses. The profitability stems from strong demand, channel expansion, and operational efficiency. This growth story highlights investor optimism in India’s beauty and personal care segment.

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D2C Beauty Brand Plum Turns Around In FY25 With Rs 25 Cr PAT

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