D2C Haircare Brand Moxie Beauty Raises $15 Mn from Bessemer and Others

Direct-to-consumer haircare brand Moxie Beauty raised $15 million in a funding round led by Bessemer Venture Partners, with participation from existing investors. The article details the company’s growth strategy, product positioning in the premium haircare segment, and plans to deploy capital for brand expansion, marketing, and new product development. The funding reflects sustained investor interest in India’s D2C and personal care space, driven by rising digital adoption and consumer preference for specialised brands. The deal underscores venture capital appetite for scalable consumer startups with strong branding and omnichannel potential.