D2C Jewellery Startup GIVA To Raise INR 450 Cr From Creaegis, Others

Giva, a direct-to-consumer (D2C) startup specializing in affordable silver jewellery, is in talks to raise INR 450 crore (approximately $54 million) in a new funding round. The round is expected to be led by the private equity firm Creaegis, with participation from other existing investors. This substantial capital injection will be used to fuel Giva's next phase of growth, which includes expanding its offline retail presence, strengthening its online platform, and investing in brand building and marketing. The company aims to capture a larger share of the organized jewellery market in India by catering to the demand for modern, everyday-wear silver jewellery. The funding will provide Giva with the necessary firepower to compete in a crowded market, enhance its supply chain, and scale its operations to meet the growing demand from consumers across the country.