Informative

D2C Skincare Brand Asaya Bags INR 28 Cr For New Product Launches

Update / Judgement Date

10 Sept 2025

Source

Inc42

Author

Team — WCP Legal Desk

Reading Time

1 min read

Financial ManagementStart-Up & DPIIT

D2C skincare brand Asaya has bagged ₹2.8 crore for "new product launches." This funding will be used to enhance the company's product portfolio and expand its market reach. The move is a significant step towards a more user-friendly and less intrusive business environment, is aimed at promoting business growth while being sensitive to the practical difficulties faced by businesses.

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D2C Skincare Brand Asaya Bags INR 28 Cr For New Product Launches

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