Delhi HC: Ajay Devgn’s Personality Rights Protected; Removal of Obscene Deepfakes Ordered

The Delhi High Court protected actor Ajay Devgn’s personality rights, directing removal of obscene AI-generated deepfake videos and images. The Court prohibited unauthorized commercial use of his image, likeness, name, and persona traits, but clarified that other content cannot be removed without giving defendants an opportunity to respond. The ruling reflects increasing judicial attention to misuse of AI, digital impersonation, and personality rights in cyberspace. It also underscores the evolving contours of privacy and reputation in the age of AI-generated content, marking a significant addition to jurisprudence on digital harm, defamation, and IP rights.