Delhi HC To Pass Orders Protecting Telugu Actor Nagarjuna’s Personality Rights

The Delhi High Court heard a petition by actor Nagarjuna seeking protection of his personality rights against unauthorized commercial use of his name and image. The Court recognized that celebrities are entitled to control exploitation of their identity. It considered the scope of publicity rights within Indian jurisprudence, noting their linkage to privacy and commercial rights. The matter highlights the judiciary’s role in expanding recognition of personality rights to safeguard celebrities against misappropriation in advertising and digital platforms. The case adds to evolving IP-adjacent jurisprudence in India.