Delhi High Court Restrains Patanjali Ayurved From Running Ads Allegedly Disparaging To Dabur's Chyavanprash Product

The Delhi High Court has restrained Patanjali from broadcasting disparaging advertisements against Dabur Chyawanprash. This interim injunction in an intellectual property dispute highlights the legal boundaries of competitive advertising. Dabur likely argued that Patanjali's ads unfairly denigrated its product, crossing the line from comparative advertising to disparagement. The court's decision suggests that the advertisements went beyond permissible limits of highlighting product differences and ventured into unfairly discrediting a competitor. This ruling is crucial for maintaining fair advertising practices in the FMCG sector and preventing companies from undermining rivals through negative campaigns.