DPIIT officials, Flipkart, toy makers to meet on Wednesday on ways to increase sourcing

Senior officials from India's Commerce and Industry Ministry, Walmart's Flipkart, and domestic toy manufacturers will convene to discuss strategies for enhancing sourcing and onboarding of manufacturers on the e-commerce platform. Aimed at positioning \r

India as a global toy manufacturing hub, the workshop organized by DPIIT and Flipkart seeks to bolster India's capabilities in the global toy supply chain. Walmart aims to source toys from Indian suppliers to boost exports to USD 10 billion annually by 2027. The workshop aims to provide insights on the toys category, market trends, and central support for manufacturers. \r

Despite India's toy export decline, e-commerce platforms are poised to revolutionize toy retail, offering wider selection and market reach.