EaseMyTrip unveils ‘EaseMyTrip 2.0’ to back scalable travel and lifestyle ventures

EaseMyTrip has launched "EaseMyTrip 2.0," a strategic initiative to invest in high-potential, scalable startups within the travel, mobility, and niche adjacent verticals. The company plans to acquire up to 49% equity in selected businesses, emphasizing a partnership approach where founders retain operational control. This pivot aims to expand EaseMyTrip's ecosystem by backing innovative solutions in areas like domestic and international holidays, religious tourism, student travel, MICE, luxury travel, and even complementary services such as wellness, financial products, and airport assistance. The initiative reflects EaseMyTrip's commitment to fostering innovation and expanding its footprint across the travel tech landscape.