Exclusive: Lifelong Online Nets $13 Mn At $500 Mn Valuation

D2C consumer durables brand Lifelong Online raised $13 million from existing backers at a valuation of $500 million. The funding will support scaling operations, product development, and distribution expansion. This investment underscores investor confidence in the company’s growth trajectory and the broader consumer durables sector in India, illustrating robust investor appetite for strong digital-first brands with proven market traction. (Word count: ~91)