Exclusive: Pepperfry to secure fresh funds from existing investors

Pepperfry, the omnichannel furniture marketplace, is set to secure fresh funds from its existing investors. The company's board has approved the issuance of compulsorily convertible preference shares to raise approximately Rs 43.3 crore (around $5.1 million). This investment, led by General Electric Pension Trust, with participation from Norwest Venture Partners, Goldman Sachs, and other existing shareholders, reflects continued confidence in Pepperfry's business model. The fresh capital is expected to support Pepperfry's ongoing growth initiatives, geographic expansion, and general corporate purposes, reinforcing its position in the competitive furniture and home décor market.