Exclusive: R for Rabbit to raise $27 Mn in primary and secondary capital

R for Rabbit, a D2C (Direct-to-Consumer) baby products brand, is set to raise $27 million in primary and secondary capital. The primary capital of ₹110 crore (approx. $13 million) in Series B funding is being led by Filter Capital, with participation from 3one4 Capital. Additionally, the company facilitated a secondary transaction of ₹120 crore, enabling early investor Xponentia Capital to fully exit with a reported 3x return on its 2021 investment. This funding will be used for business expansion, and the company is now valued at approximately ₹850 crore ($100 million) post-money.