Exclusive: Swiggy pilots travel and lifestyle concierge app Crew

The food delivery and quick commerce giant, Swiggy, is piloting a new travel and lifestyle concierge application named "Crew." This move marks Swiggy's exploration of services beyond its core offerings of food and grocery delivery. The "Crew" app is designed to provide users with assistance for a variety of tasks, including booking travel, making restaurant reservations, and managing other lifestyle needs. This pilot is likely an attempt by Swiggy to create a "super app" that caters to a wider range of its customers' daily needs. By leveraging its large user base and its expertise in on-demand services, Swiggy is testing the waters for a new line of business that could potentially open up significant new revenue streams and increase customer engagement and loyalty on its platform.