GIVA raises Rs 530 Cr in Series C round led by Creaegis

The D2C (direct-to-consumer) jewelry brand, Giva, has successfully raised a massive Rs 530 crore (approximately $63 million) in its Series C funding round. The round was led by the private equity firm, Creaegis, with participation from other investors. Giva is known for its trendy and affordable silver jewelry, which it sells primarily through its own website and other online marketplaces. This substantial capital infusion will be used by the company to expand its product range, to strengthen its brand presence through marketing, and to scale up its offline retail footprint by opening more physical stores. The successful funding round, especially in a challenging market, highlights the strong investor interest in the fast-growing D2C and affordable luxury segments in India.