GIVA to raise $53 Mn led by Creaegis at $465 Mn valuation

Direct-to-consumer (D2C) jewellery brand Giva is raising $53 million in a new funding round led by the private equity firm Creaegis. The investment, which also includes participation from existing backers, values the startup at approximately $465 million. Giva has established a strong presence in the affordable silver jewellery market, leveraging a robust online platform and a growing offline retail footprint. This fresh capital will be used to further expand its offline store network across India, enhance its product portfolio with new designs, and invest in marketing and brand-building activities. The funding round underscores the continued investor interest in the D2C sector and the organised jewellery market in India. It will enable Giva to strengthen its omnichannel strategy and solidify its position as a leading player in the fast-fashion and everyday-wear jewellery segment, competing with other established brands.