Hrithik Roshan Moves Delhi High Court Seeking Protection Of His Personality Rights

Actor Hrithik Roshan approached the Delhi High Court seeking protection of his personality and publicity rights against unauthorized use of his name, image, and likeness by third parties. The plea seeks to restrain entities from misusing his persona for commercial gain through fake endorsements, merchandise, or misleading content. The case underscores the emerging relevance of personality rights as an extension of intellectual property and privacy protection in India’s digital ecosystem. The Court’s forthcoming decision could strengthen celebrity rights jurisprudence, balancing public interest with individual control over identity and commercial reputation.