Infibeam to sell e-comm unit to Rediff for Rs 800 Cr

Infibeam is set to sell its e-commerce unit to its subsidiary Rediff for ₹800 crore. This internal transaction is a significant strategic move, aimed at streamlining Infibeam's business operations and consolidating its e-commerce assets under a single entity. The move could also be a step to unlock value for shareholders by creating a more focused and agile business structure. The sale of the e-commerce unit to Rediff signals a new phase for both companies.