IPO-bound OYO seeks to rename parent firm to craft premium identity

Oyo rebrands parent company - Hospitality tech major OYO is looking to rename its parent company, Oravel Stays, as part of a strategic move ahead of its anticipated Initial Public Offering (IPO). Founder and CEO Ritesh Agarwal has launched a campaign seeking name suggestions, aiming for a "bold and one-word" name with global appeal that is tech-forward, memorable, and broad enough to extend beyond hospitality. This rebranding effort aligns with OYO's plans to expand into more premium segments and launch a premium hotels app.