Luxury carmakers Mercedes, Audi, BMW expect robust sales in festive season

Luxury carmakers Mercedes-Benz, Audi, and BMW are anticipating strong sales during the upcoming festive season in India. The luxury car market, though a small segment of the overall passenger vehicle market, is set for record volumes this year. Mercedes-Benz India MD and CEO Santosh Iyer noted that the festive season typically results in high double-digit sales growth, helping to balance out slower growth periods. Audi India Head Balbir Singh Dhillon and BMW Group India President Vikram Pawah also expressed optimism, citing strong demand for their best-selling models and new launches. The festive season, which includes major celebrations like Diwali, is a critical period for automobile sales in India, and luxury carmakers are gearing up to capitalize on this demand.