Miraggio Nets INR 55 Cr To Build Omnichannel Play In Non-Metros

Miraggio, a direct-to-consumer (D2C) brand specializing in fashion accessories, has successfully raised ₹55 crore in funding. The company plans to deploy this capital to strengthen its omnichannel retail strategy, with a particular focus on expanding its offline footprint in non-metro cities across India. This investment underscores the growing trend of D2C brands venturing into physical retail to reach a broader customer base beyond online channels. Miraggio aims to leverage this funding to establish a robust presence in smaller cities, catering to evolving consumer preferences and increasing brand accessibility.