Morgan Stanley Raises Q-Comm Market Forecast To $57 Bn, Bets On Eternal

Morgan Stanley has raised its forecast for India's quick commerce market to $57 billion by 2030, a significant increase from its previous estimate of $42 billion. The brokerage firm attributes this upward revision to several key factors: deeper penetration of online grocery through quick commerce, a sharp spike in monthly transacting users, expansion into over 100 non-metro cities, and growing consumer reliance on the segment for convenience. Morgan Stanley predicts that quick commerce will account for approximately 3.7% of the Indian retail market and 33% of the e-commerce market by 2030, with a bullish outlook on players like Eternal's Blinkit.