Mumbai Auto Union Launches Meter-Based Ride-Hailing App ‘Yatri Mitra’

Mumbai’s auto rickshaw drivers’ union has launched a new ride-hailing app named ‘Yatri Mitra’ to compete with large aggregators like Ola and Uber. Unlike dynamic pricing models, the app sticks to government-approved meter rates. This initiative empowers small transport businesses and promotes local alternatives while pushing digital adoption within MSMEs. It also reflects increasing attempts by smaller players to counterbalance platform monopolies.