No curb on misleading ads of unhealthy food products, shows study

A study by Nutrition Advocacy in Public Interest (NAPi) reveals a rise in misleading advertisements for high-fat, sugar, or salt (HFSS) products in India. These ads use emotional appeals and celebrity endorsements to mask unhealthy ingredients, violating regulations. The report calls for stricter advertising rules, clearer definitions of misleading ads, and improved enforcement by the FSSAI to address rising obesity and diabetes rates.