PhonePe, G-Pay hold 82% UPI share in June; BHIM back in top 10 after long hiatus

PhonePe and G Pay collectively hold an 82% UPI market share in June, with BHIM re-entering the top 10 after a long hiatus. This report underscores the dominant duopoly of PhonePe and Google Pay in India's digital payments landscape. Their combined market share signifies widespread consumer adoption and network effects. BHIM's resurgence in the top 10 indicates renewed traction for the government-backed UPI app, possibly due to increased promotional efforts or specific use cases. This dynamic reflects the competitive yet consolidating nature of India's fast-evolving digital payments ecosystem.