PointAI Bags INR 47 Cr to Take Its Virtual Try-On Offering Global

Bengaluru-based PointAI raised INR 47 crore in a funding round aimed at scaling its AI-driven virtual try-on solution globally. The platform enables customers to visualize apparel and accessories in real time through augmented reality and computer vision. The funding round was led by international investors focusing on retail AI innovation. PointAI plans to enhance its 3D rendering accuracy, integrate body-measurement algorithms, and expand into the US and European markets. The startup’s technology is already being adopted by D2C fashion brands for improved conversion rates and reduced product returns. The move reflects the broader trend of AI reshaping e-commerce experiences with personalization and efficiency.