POP launches India’s first multi-brand co-branded card in partnership with RuPay & Yes Bank

POP has introduced India’s first multi-brand co-branded card in collaboration with RuPay and Yes Bank. This card is designed to offer a range of benefits and rewards across various brands and services, providing a versatile payment solution for consumers. The partnership aims to leverage the strengths of RuPay’s widespread acceptance and Yes Bank’s financial expertise to deliver a valuable product in the market. The launch of this card is expected to enhance customer engagement and expand the reach of digital payments in India. This innovative financial product represents a new approach to integrating multiple brand rewards into a single payment card.