Informative

PV Sindhu joins wellness startup Hoop as strategic investor & brand ambassador

Update / Judgement Date

04 Jul 2024

Source

YourStory

Author

Team — WCP Legal Desk

Reading Time

1 min read

Start-Up & DPIIT

PV Sindhu will join D2C health startup Hoop as a strategic investor and brand ambassador. Launched in October 2023, Hoop offers magnesium, eucalyptus, and lavender-infused roll-ons, sprays, body washes, and lotions for pain relief, muscle recovery, and sleep support. With nearly 50,000 customers across 1,000+ cities, the company will use investment funds for channel expansion, product development, and marketing. Founded by ex-McKinsey consultants Twinkle Uppal and Saharsh Agarwal, Hoop has received a $100K Spark Fellowship grant and funding from several notable angel investors.

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PV Sindhu joins wellness startup Hoop as strategic investor & brand ambassador

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