Rasna acquires Jumpin from Hershey's to expand into ready-to-drink category

Rasna, a well-known Indian beverage company, has expanded its product portfolio by acquiring Jumpin' from Hershey's India. This strategic acquisition is aimed at strengthening Rasna's presence in the ready-to-drink (RTD) beverage segment. By incorporating Jumpin', a brand recognized for its fruit-based drinks, Rasna intends to diversify its offerings and appeal to a broader consumer base. This move reflects Rasna's ambition to grow beyond its traditional powdered drink mixes and compete more effectively in the competitive and rapidly expanding RTD beverage market.