SEBI Approves Norms To Regulate 'Finfluencers' Amid Rising Concerns

SEBI has approved norms to regulate 'finfluencers'—influencers providing financial advice on social media platforms—to address concerns regarding market integrity and investor protection. These norms aim to ensure that such influencers disclose conflicts of interest, maintain transparency in their recommendations, and adhere to the same standards as registered investment advisors. \r

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SEBI's move responds to the growing influence of social media in financial advice dissemination, where unregulated advice could potentially mislead investors. By requiring registration and compliance with fiduciary responsibilities, SEBI seeks to mitigate risks associated with unqualified or biased financial guidance on digital platforms.