Small fries, big fight: Why a Gujarat snack maker is suing McDonald’s

A Gujarat-based snack maker, "Balaji Wafers," is suing McDonald's, alleging trademark infringement over the fast-food giant's use of the term "Peri Peri" on its fries. Balaji Wafers claims exclusive rights to the "Peri Peri" trademark for its potato chips and seeks to prevent McDonald's from using the term. This "small fries, big fight" highlights the increasing vigilance of Indian companies in protecting their intellectual property rights against larger, global brands, underscoring the complexities of trademark law in a competitive market.