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Informative
Startup Palette Brands raises around $2 million led by Rockstud Capital
Update / Judgement Date
11 Jun 2024
Source
Author
Team — WCP Legal Desk
Reading Time
1 min read
Start-Up & DPIIT
Palette Brands, formerly known as White.Inc., secured close to $2 million in a pre-series A funding round led by Rockstud Capital. Investors like Inflection Point Ventures (IPV), Dholakia Ventures, and angel investors also participated. The startup focuses on creating aspirational brands across growing verticals. \r
Funds will be utilized to launch 'Ember', a cookware brand inspired by the vibrant Indian lifestyle. With a projection of 100 million affluent consumers in India by 2027, the startup targets the aspirational affluent segment. IPV Partner Ivy Chin emphasized Palette's blend of quality design, sustainability, and affordability. \r
The startup aims to innovate in cookware, offering non-toxic products with sleek designs.
