Unauthorised Use Of Celebrity Voice Using AI Tools Violates Rights : Bombay High Court Grants Relief To Asha Bhosle

The Bombay High Court granted relief to Asha Bhosle over unauthorised AI-generated imitation of her voice. The court recognised such replication as violation of her personality rights, posing reputational and commercial harm. It restricted further use and distribution, stressing that AI-driven imitation without consent constitutes misappropriation. The article explains counsels’ arguments, risks of consumer deception, and the need to extend IP and publicity rights protection to AI contexts, marking a precedent for safeguarding celebrity identity in India.