[Update] D2C Jewellery Startup GIVA Nets INR 530 Cr From Creaegis, Others

The D2C (direct-to-consumer) jewelry startup, Giva, has successfully raised Rs 530 crore in a new funding round. The round was led by the private equity firm, Creaegis, with participation from other existing and new investors. Giva has carved a niche for itself in the affordable and trendy silver jewelry market, catering primarily to a younger demographic through its online platform. This substantial infusion of capital will be used by the company for brand building, expanding its product portfolio, and for strengthening its offline retail presence by opening more physical stores across the country. This funding is a strong vote of confidence in Giva's business model and the growth potential of the organized D2C jewelry market in India.