Virat Kohli-backed Wrogn faces another tough year with rising losses

Wrogn, a celebrity-backed apparel brand, continues to report rising losses amid marketing expenditures and margin pressures. The article analyses revenue performance, cost structure, and brand positioning challenges. Operational adjustments and strategic pivots to improve profitability are discussed. It contextualizes Wrogn’s financial performance within India’s competitive apparel sector, highlighting the challenges of converting celebrity endorsement into sustainable business growth.