Virat Kohli-backed Wrogn’s FY25 loss surges 32% to INR 76 Cr

Wrogn, the Virat Kohli-backed apparel brand, reported a 32% increase in FY25 net loss to ₹76 crore despite revenue trends. The article attributes losses to marketing spend, celebrity endorsements, and margin pressures in a competitive apparel sector. Wrogn’s omnichannel strategy and challenges in converting brand equity into sustainable profitability are analyzed. Management strategies such as supply-chain optimisation and targeted product assortments are discussed to improve margins. The coverage situates Wrogn’s financial performance within broader industry dynamics, highlighting the difficulties celebrity-backed brands face in achieving consistent operational profitability amid heavy promotional expenses.