Virat Kohli tops Celebrity Brand Valuation in 2023; Ranveer Singh second, SRK third

In 2023, Virat Kohli regained his position as India's most valued celebrity with a brand value of $227.9 million, marking a significant 29% increase from the previous year. This surge propelled him ahead of actor Ranveer Singh, who slipped to second place with a brand value of $203.1 million. Kohli's rise was fueled by his enduring popularity and endorsements, reinforcing his status as a prominent figure in India's celebrity endorsement landscape, as reported by Kroll's Celebrity Brand Valuation Report 2023.