Virat Kohli tops celebrity rankings with a brand value of 2279 million

Cricketer Virat Kohli has reclaimed the top spot in brand value at $227.9 million, surpassing Ranveer Singh who holds the second position with $203.1 million, according to Kroll’s ‘Celebrity Brand Valuation Report 2023’. Shah Rukh Khan ranks third with $120.7 million, boosted by 2023 blockbuster hits. \r

Akshay Kumar slipped to fourth at $111.7 million, while Alia Bhatt moved up to fifth with $101.1 million. The report highlights significant shifts including Kiara Advani rising to 12th place and Katrina Kaif rejoining. It also notes Indian celebrities' global influence, endorsing brands like Gucci and Qatar Airways, amid a digital media market projected to grow to $10.3 billion by 2025.