Why Delhi HC Is the Go-To Forum for Protecting Celebrity Personality Rights

Delhi High Court has emerged as India’s foremost forum for defending celebrity personality rights. It outlines several landmark cases involving misuse of celebrity images, voices, and likenesses by brands or AI tools. The piece explains the court’s evolving jurisprudence that recognises personality and publicity rights as extensions of the right to privacy and intellectual property. By providing swift injunctive relief and emphasising reputational protection, Delhi HC has become the preferred venue for public figures seeking remedies against unauthorised exploitation. The article also analyses how the court’s approach aligns with global trends in digital identity protection amid the rise of generative AI and deepfakes.