Zepto Cafe hits pause in smaller cities amid supply chain woes and high burn

Zepto Cafe Hits Pause in Smaller Cities Amid Supply Chain Woes and High Burn Quick commerce startup Zepto has temporarily halted its "Cafe" operations in smaller cities. This decision is attributed to supply chain challenges and a high "burn rate" (rate at which a startup loses money). This strategic pause suggests Zepto is re-evaluating its expansion strategy for certain verticals and focusing on optimizing operations and improving unit economics in core markets before scaling further. It reflects the inherent challenges of rapid expansion in the quick commerce sector.