Zoho’s Fintech Gambit Intangles $30 Mn Round

Zoho, traditionally known for enterprise software, is pushing into fintech, having raised or entangled a $30 million round to fuel its expansion in payments, embedded finance or related financial verticals. This move exemplifies the growing trend of software and SaaS firms branching into financial services, leveraging customer networks, data moat, and platform capabilities to enter higher margin adjacent verticals.