Amazon faces lawsuits in the US over this practice that India has 'banned'

Amazon is facing two new lawsuits in the US. Arizona's Attorney General Kris Mayes accuses the e-commerce giant of deceptive practices, alleging violations of the state's Consumer Fraud Act through the use of "dark patterns" to hinder Prime subscription cancellations. The Federal Trade Commission (FTC) also filed a similar lawsuit in June 2023. Dark patterns, banned in India last year, manipulate user choices on e-commerce platforms. Amazon spokesperson Tim Doyle expressed surprise and disappointment, stating the Arizona AG filed the lawsuit without reviewing any Amazon documents. The second lawsuit targets Amazon's alleged monopoly maintenance under Arizona's Uniform State Antitrust Act, focusing on agreements with third-party sellers and the Buy Box algorithm.